WHAT IS STREETWEAR?
In modern times, streetwear has held an important position in the fashion pursuits of the mass, especially among the youth. Brands such as Supreme, Off-White, and others have really catered to the various urban youth subcultures, causing a new platform for fashion.
As you can make of it from the name itself, this is a form of casual clothing that is most popular in urban settings. Made up of t-shirts, hoodies, hats, and sneakers, streetwear has made a name for itself in representing the youth culture. However, do not mistake this style to represent just one culture, though it is hip-hop oriented, streetwear is anything that does not belong to the fashion system.
key factors
that contribute to the massive popularity of
Streetwear Clothing
it's aesthetic
streetwear is undoubtedly the pinnacle of style. With so much diversity, new pieces are constantly being dropped relentlessly. In addition, out of the variety, many creative pieces have been released from these drops allowing for some interesting art like clothing.
Such pieces like bomber jackets, distressed denim, baseball caps, and other popular clothing create a stunning aesthetic by itself and/or when combined together.it's versatility
it's movement
streetwear clothing has become a combo culture in itself creating a following with the new generation of youth that loves to express themselves with their fits. Not only are young adults in this movement too but children are involved as well, showing off their latest picks on social media or when hanging out with friends.
STREETWEAR BRANDS:
SUPREME
It is the most iconic streetwear brand to date. They have made collaborations with almost every big name in the fashion industry from Nike to The North Face, Levi’s or Comme des Garçons.
HUF
Be whoever you want to be, what you want to be. Be you. No matter what. The founder was a professional skateboarder who saw this not only as his passion but as a way of self-expression.
OBEY
they say that the meaning of OBEY is rooted in the “Do It Yourself counterculture” of punk rock and skateboarding, mixed with influences from popular culture, commercial marketing and political messaging.
DAILY PAPER
Amsterdam based street couture, (custom fitted) label since 2008.
MOJO KOJO
Mojo Kojo is the African Print Streetwear Label created to celebrate African culture.
Showcasing delicately handmade clothing by a team of artisans in Nigeria. Sourcing their fabrics from local markets in Lagos, Nigeria. “The fabrics are characterised by traditional African motifs, figurative patterns and subtle colours to wear to your favourite festivals and parties.”
ONLY NY
Established in 2006, Only NY is an independent brand based out of the west side of Manhattan with a flagship store in the heart of the Lower East Side.
As high fashion houses tap more and more into this growing social media trend, streetwear is occupying a larger space within the upper echelons of style.
It’s not just streetwear’s style that’s everywhere, it’s the philosophy, too. The culture’s obsession with limited edition, blink-and-you’ll-miss-it product has been copied by the rest of the industry. It’s not enough to just make stuff and sell it anymore, people need to be tearing each other to pieces to buy your latest product. Brands seem to think that making something exclusive is a shortcut to making it desirable.
What’s more, streetwear is constantly evolving and that’s its biggest strength. Social media has torn down the walls between cultures, and that gives designers more scope than ever to do whatever they want. There are no rules now: just take it and make it yours.
